How Cybersecurity Startups Win Through WhatsApp Groups
India's cybersecurity market grew 28% YoY to $3.2B in 2023. Winner startups aren't scaling through enterprise sales. They're building trust-first communities in WhatsApp, Discord, and niche forums. Community-led growth is the unfair advantage in B2B security.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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