Direct vs Embedded: India's Cybersecurity Distribution Trap
Indian cybersecurity startups face a binary choice: build direct products or embed into platforms. Direct requires brand and sales. Embedded trades margin for scale. The data shows embedded wins in India—but only with surviving unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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