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Sector Thesis·3 min read·Week 21

Enterprise vs SMB: Wrong First Customer in Indian Cybersecurity

Indian cybersecurity startups chase enterprises, but SMBs are the faster path. Enterprises have legacy lock-in and slower buying. SMBs have budget, urgency, and fewer gatekeepers. The math flips when you account for India's regulatory timeline.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cybersecurity-india#smb-gtm#enterprise-sales#compliance-driven-growth

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Enterprise vs SMB: Wrong First Customer in Indian Cybersecurity · Aletheia Insights