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Sector Thesis·4 min read·Week 25

D2C Health Supplements: Why India's Referral Loop Works Now

D2C supplement brands in India are hitting 25-40% month-on-month growth through referral loops, not paid ads. WhatsApp, UPI, and fitness communities create a perfect storm for viral coefficient above 1.2. The window closes in 18 months.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#d2c-growth#health-supplements#referral-loops#india-consumer

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D2C Health Supplements: Why India's Referral Loop Works Now · Aletheia Insights