D2C Supplements: Retention Benchmarks From Seed to Series A
D2C health supplements in India face a brutal retention math. Month 3 cohort retention of 15-25% is baseline. Series A companies hitting 35-40% M3 retention have repeatable unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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