D2C Supplements: Community, Not Ads, Wins in India
India's D2C supplement market grew 35% YoY in 2023, but ad-heavy models fail. Brands winning now use WhatsApp communities, micro-influencers, and repeat purchase loops. UPI + India Stack make this unit economics work.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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