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Sector Thesis·4 min read·Week 26

Why D2C Health Supplements Hit Different in India

D2C health supplements in India face a real trade-off: margin gains versus logistics friction. Channel distribution still wins on reach in tier-2/3, but D2C's unit economics improve when you own the customer conversation. The timing window is closing.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#d2c-india#health-supplements#unit-economics#india-logistics

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Why D2C Health Supplements Hit Different in India · Aletheia Insights