D2C Health Supplements: Direct Sales vs Platform Play
D2C supplement brands in India face a structural choice: own direct channels or embed in existing platforms. Direct scales slower but builds defensibility. Embedded reaches faster but surrenders margins and customer data.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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