D2C Supplements: Year 1 Mistakes That Become Year 3 Catastrophes
D2C supplement founders optimize for growth in year 1 and inherit unit economics disasters by year 3. Specific operational choices—inventory management, supply chain opacity, customer acquisition mix—don't show their cost until retention collapses. India's regulatory environment amplifies these mistakes.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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