D2C Health Supplements: Why SMBs Beat Enterprise in India
D2C supplement brands in India face a critical choice: chase enterprise contracts or build direct SMB relationships. Enterprise deals look bigger but move slower. SMB channels scale 3x faster with better unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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