Why Indian Founders Hide D2C Supplement Losses From Parents
D2C health supplements in India face a hidden founder problem: family pressure. Parents expect predictable returns. Startups bleed cash for 18-24 months. This mismatch shapes which companies survive and which pivot into safety.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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