When D2C Supplement Founders Become Managers: What Breaks
India's D2C supplement market hit ₹2,800 crore in 2023. Most founders crack when hiring their first 5 people. The psychology shift from operator to manager kills more companies than capital does.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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