Why D2C Supplement Founders Fight Their CTOs (And How to Stop)
D2C supplement brands in India are scaling fast—₹2,500 crore market, 40% CAGR. But founder-CTO misalignment is destroying equity splits and product direction. Role clarity and early equity frameworks prevent the wreck.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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