D2C Supplements: Why Freemium Fails, Premium Converts in India
India's D2C supplement market shows a stark pattern: freemium models convert at 2-3%, while premium positioning converts at 8-12%. The reason isn't product quality. It's buyer psychology and payment friction at scale.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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