Why D2C Supplement Founders Chase Fundraising, Not Customers
D2C supplement founders in India are trapped in a fundraising anxiety loop. They optimize for investor narratives instead of unit economics. This kills product velocity and team morale before scale even arrives.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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