D2C Health Supplements: When to Hire, Who First, Equity Math
D2C supplement brands in India are hiring blind. Market is ₹2,500 crore but consolidating fast. This guide maps hiring stages, first hire priority, and equity pools for founders scaling from ₹50L to ₹50Cr ARR.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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