Diaspora D2C: Why Indian Health Supplements Win Abroad First
Indian diaspora in US, UK, and Gulf spend $2.1B annually on supplements. D2C brands leverage WhatsApp, trust, and price arbitrage to capture this first. India becomes the manufacturing and brand-building base.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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