D2C Health Supplements: India Stack Native vs Legacy Wrappers
D2C supplement brands in India split into two categories: native builders leveraging India Stack APIs and payment rails, versus legacy FMCG wrappers entering digital. The structural economics differ sharply. Native wins on unit economics; wrappers win on distribution and trust.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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