D2C Supplements: India First, Then Where?
Indian D2C supplement brands are hitting ₹500-1000 CAC ceilings at home. Expansion timing depends on unit economics maturity, not revenue size. Southeast Asia and UK offer different playbooks—one requires supply chain excellence, the other, regulatory navigation.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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