D2C Supplements: Unit Economics That Actually Work
D2C supplement brands in India are spending 60-70% on customer acquisition. Profitability requires CAC payback under 12 months and repeat rate above 40%. The math only works at scale—and only if you stop burning cash early.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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