Why D2C Supplements Win Offline First in India
D2C supplement brands obsess over digital metrics but ignore ground reality. Tier 2+ India trusts in-person consultation over Instagram ads. Offline-first isn't a fallback—it's the actual distribution moat.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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