D2C Health Supplements: Supply Dominance Beats Demand Rush
India's D2C supplement market hit $800M in 2023, growing 35% YoY. Platform aggregators are choosing demand-first strategies. This is backwards. Supply-side control determines long-term unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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