Platform or Point Solution: D2C Supplements Decision Framework
D2C supplement founders face a critical fork: expand into a full wellness platform or own a specific problem deeply. This decision isn't ideological—it's mathematical. India's data shows when each wins.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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