D2C Supplements: 3 Things VCs Check Before Writing Checks
D2C supplement companies in India are raising at 2-3x valuations versus 2021. Before pitching, founders must prove unit economics, supply chain resilience, and repeat purchase behavior. Most fail at one of these.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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