D2C Supplements: Regulatory Gaps Are 18-Month Moats
D2C supplement brands in India exploit regulatory ambiguity between food and drug classifications. These moats collapse within 18-24 months as enforcement tightens and competition floods in. Understanding the timeline matters more than the product.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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