D2C Health Supplements: Scaling Anxiety and Founder Patterns
D2C supplement founders face predictable anxiety spikes at ₹1-5 Cr ARR. The sector's unit economics look good until compliance, returns, and repeat rates break. Recognizing these patterns early saves capital and sanity.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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