D2C Health Supplements: Five Seed Stage Moves That Matter
D2C supplement startups in India have 18-month cash runway before unit economics collapse. Win or lose at seed on three things: supply chain lock-in, repeat purchase mechanics, and clinical credibility. Everything else is noise.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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