D2C Health Supplements: Series B Requires Brutal Operational Maturity
D2C supplement brands racing to Series B often collapse operationally. Series B requires unit economics locked, supply chain visible, and customer retention above 35%. Most Indian founders haven't built this yet.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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