Why D2C Supplements Fail at Subscription in India
Subscription models dominate D2C supplement talk but India's cohorts don't behave that way. Transaction-based with smart retention wins. We mapped who actually pays recurring and why.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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