D2C Health Supplements: India's Talent War (2024-25)
D2C health supplement startups compete for talent against larger CPGs and pharma. Salary benchmarks range ₹12-40L for mid-level roles. Attrition hits 35-40% annually due to equity vesting misalignment and founder-operator friction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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