D2C Supplements: Which APIs to integrate vs build first
India's D2C supplement market hit $180M in 2023, growing 35% YoY. Success depends on choosing between building logistics, payments, and compliance tools versus integrating existing stacks. The wrong choice kills unit economics within 18 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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