D2C Personal Finance B2B: Why Sales Cycles Hit 6-9 Months
Selling D2C personal finance to enterprises in India requires 6-9 month cycles, not the 3-month SaaS default. Deal sizes range ₹15-40L annually. Champion identification is brutal because finance owns budgets, HR owns adoption.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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