D2C Personal Finance: Why B2B Wins in India, Not B2C
D2C personal finance startups in India face brutal unit economics on B2C. B2B plays—embedding into payroll, lending stacks, wealth platforms—show real margins. The India Stack enables B2B; direct consumer acquisition does not.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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