D2C Personal Finance: Build vs Buy vs Partner in India
D2C personal finance in India faces a binary choice: leverage India Stack infrastructure or build proprietary tech. Timing, unit economics, and regulatory maturity determine whether founders should build, acquire, or partner. We break down the framework with real examples.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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