Why D2C Finance Cofounders Fight (And How to Stop It)
D2C personal finance startups in India face predictable cofounder conflicts: product vision vs. regulatory caution, unit economics vs. growth obsession, and tech-first vs. behavior-first design. Most don't survive the first conflict. Here's how to resolve them before they kill the company.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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