D2C Personal Finance's Real Distribution Problem in India
D2C personal finance in India obsesses over apps. They ignore distribution channels that already own their customers' financial lives. WhatsApp, employer networks, and credit bureaus move faster than product-market fit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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