D2C Personal Finance: What VCs Actually Check
VCs drilling D2C personal finance startups focus on three hard filters: unit economics below 18-month payback, regulatory moat around data/credit, and retention above 60% annual. Most founders fail on the second one.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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