D2C Finance Startups: Year 1 Habits That Become Year 3 Crises
D2C personal finance startups in India face a silent killer: operational decisions made in year one that look fine initially but explode into compliance, unit economics, and customer trust disasters by year three. The winners obsess over unsexy infrastructure early. Most don't.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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