D2C Personal Finance: Why SMBs Beat Enterprise in India
Enterprise personal finance adoption in India requires 18-24 month sales cycles and budget approvals. SMBs adopt in 60-90 days with direct decision-making. Data shows SMB cohorts scale 3.2x faster to profitability.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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