D2C Finance Founders: When Your Company Changes, Do You?
D2C personal finance founders in India face an acute identity crisis when pivoting, failing, or getting acquired. The founder becomes synonymous with the product. When the product dies or transforms, so does the founder's public identity.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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