D2C Finance Founders: Why Sleep Debt Kills Your Unit Economics
D2C fintech founders in India optimize everything except themselves. Sleep deprivation, stress-driven decisions, and poor cash flow tracking mirror the problems their users face. Self-care isn't wellness—it's risk management for your business.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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