D2C Personal Finance: The Path to Unit Profitability
D2C personal finance in India faces a profitability wall around Rs 500 crore ARR. Unit economics only work when customer acquisition cost drops below 8% of lifetime value. The path forward requires shifting from growth theater to retention math.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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