D2C Personal Finance: Why SaaS Beats Marketplace in India
Marketplace models in D2C personal finance attract users but destroy unit economics. SaaS models, when built on India Stack, create defensible moats and 70%+ gross margins. The timing window to build SaaS winners closes in 18 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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