Why D2C Finance Founders Negotiate Like They're Broke
D2C personal finance founders in India negotiate from scarcity, not strength. Fear of runway collapse creates worse terms. Data shows confident founders who understand unit economics close 40% better valuations.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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