D2C Personal Finance: Why Niche Wins Before Broad
Indian D2C personal finance succeeds by owning a specific behavior first, not chasing every customer. Niche focus builds trust faster. Horizontal expansion only works after proving unit economics in one segment.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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