Why D2C Finance Founders Stay Trapped (Data + Psychology)
D2C personal finance founders in India ignore clear pivot signals. Sunk costs in tech stacks and team hiring lock them in. The psychology of loss aversion runs deeper than unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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