Why D2C Finance Platforms Must Own Supply First
D2C personal finance in India faces a chicken-and-egg problem. Platforms betting on demand-first growth will fail. Supply-side dominance—financial advisors, product creators, data—must come first. The India Stack window closes faster than most think.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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