Platform vs Tool: When D2C Finance Founders Should Pick Their Lane
Most D2C finance founders in India chase platform dreams too early. The right call depends on three metrics: your unit economics at scale, customer stickiness beyond one use case, and capital availability. We mapped the decision framework with real data.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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