D2C Personal Finance PLG in India: Free Tier Design Matters
D2C personal finance in India is moving to product-led growth. Free tier design and PQL definition determine unit economics. India Stack timing makes this the inflection point.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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