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Sector Thesis·4 min read·Week 22

D2C Personal Finance Year 1: Build, Buy, Defer in India

Personal finance D2C in India faces a ruthless prioritization problem. You can't build everything. This post maps what to own, what to license, and what to kill in year one based on India Stack maturity and unit economics.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#D2C#personal-finance#India-Stack#product-strategy

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D2C Personal Finance Year 1: Build, Buy, Defer in India · Aletheia Insights